The largest soft drink manufacturer and major sponsor of the London 2012 Olympic Games has collected & recycled 10.5 million bottles. I’m impressed with their recycling prowess and according to Kate Unsworth, consultant at Good Business “In fact we’ve just completed a legacy report for” the drink company “which revealed that 73% of drinks consumed were water, juice or the no- or low-calorie brands so it’s good to know that not all of those 10.5 million bottles were as sugary as it originally might seem!” Thanks Kate I appreciate having the facts and agree it’s great to see people taking the healthier option 🙂
It was reported on the Packaging Innovations London 2012 website that “success of this large-scale bottle-to-bottle recycling process is part of” the drink companies “commitment to helping the London Organising Committee of the Olympic and Paralympic Games (LOCOG) deliver the most sustainable Games possible.”
The article goes on to say, “Nielsen research commissioned by” the drink company “shows that 70% of visitors surveyed at London 2012 said, on learning this, they would now be more likely to recycle at home.” Well that has to be a good thing, the more product we keep out of landfill the less we pollute our water tables and have more space for humans to spread.
There is some amazing recycling work going on around the world with innovative design and engineering. Our goal could be not to use new resources but keep recycling while research and developing alternative products that have zero impact to our natural environment.
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